Wine, With or Without Alcohol?

Consumer choice is growing as top vintners add de-alcoholized bottlings to their lineup

Bottles of Ariel Chardonnay, Prima Pavé sparkling brut rosé and Hand on Heart Cabernet Sauvignon de-alcoholized wines
Ariel Chardonnay, Prima Pavé sparkling brut rosé and Hand on Heart Cabernet Sauvignon are just some of the speciality de-alcoholized wines on the market now. (Lisa Aurigemma)

A growing number of winemakers are moving into the category of de-alcoholized (DA) wines, and the offerings continue to improve. According to data from Impact Databank, a sister publication of Wine Spectator, wines without alcohol are selling at double-digit rates, outperforming other wine types. The total de-alcoholized wine market amounted to more than a million cases sold in the United States in 2024. How will the industry adapt?

This article was originally published on April 2, 2025. You can read the full-length version here.

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