Bordeaux Slashes Prices, But Sales Lag

Futures prices for elite 2024 Bordeaux are coming down

Château Cheval Blanc in Bordeaux, France
Cheval Blanc has been one of the campaign’s few success stories after cutting prices by nearly a third. (Cécile Burban)

Bordeaux’s top château owners have to be wondering what more they can do. Facing a challenging economy, many have cut prices for their 2024 futures to the lowest levels seen in a decade. Yet it might not be enough to entice customers. Could this be another lost campaign for the French region?

This article was originally published on June 3, 2025. You can read the full-length version for free here.

Member-Only Content

Premium Subscription

Join today and get immediate access to this article, and to our entire database of more than 450,000 wine ratings. It only takes moments—but it will help you drink better all year long.

Start Free 30-day Trial

Already a member? Sign In

Try Winespectator.com Free for 30 Days!

Full access to our database of more than 425,000 wine ratings

Early access to reviews on our editors' favorite just-rated wines

Wine and food pairing tool,
chefs' pairing recommendations

Best value wines and winery intel

Subscribe today

You Might Also Like

Composing Opus One

Composing Opus One

The legacy of Robert Mondavi and Baron Philippe de Rothschild lives on in a new team of …

Nov 15, 2025
Roederer Estate Reborn

Roederer Estate Reborn

A revitalized visitors center gives this Anderson Valley sparkling wine house a chic new …

Oct 16, 2025
French Court Tries Winemaker for Selling Counterfeit Champagne

French Court Tries Winemaker for Selling Counterfeit Champagne

Champagne counterfeiter convicted, and remembering Frédéric Panaïotis and Nicolas Potel

Oct 31, 2025
To Kalon Creek? No Such Place, Feds Say

To Kalon Creek? No Such Place, Feds Say

Constellation Brands prevails in the To Kalon name battle

Oct 31, 2025
Champagne Cork Lands on Centre Court

Champagne Cork Lands on Centre Court

Plus, Avaline partners with Stella McCartney on a new rosé label 

Oct 31, 2025
Nicolas Joly and His Loire Valley Wines Remain Outspoken

Nicolas Joly and His Loire Valley Wines Remain Outspoken

A longtime evangelist for biodynamic farming, Nicolas Joly is as zealous as ever

Sep 30, 2025